Learn the systems behind profitable growth.
Practical, no-fluff courses on SEO, Google Ads, and analytics — built from real client work, not generic theory. Designed for founders, in-house marketers, and freelancers who want to ship results, not certificates.
Courses launching soon.
Each course is a complete playbook: video lessons, templates, live Q&A and ongoing updates. Join the waitlist to get first access and founding-member pricing.
SEO Foundations for Founders
Learn how search engines actually work, how to choose keywords with real commercial intent, and how to structure a site so it can rank from day one.
- Keyword research with intent layering
- On-page essentials & content structure
- Technical SEO without the jargon
- Tracking what matters in GA4
Google Ads Mastery
Build profitable Search, Shopping and Performance Max campaigns. Master Smart Bidding, conversion tracking, audience signals and creative testing.
- Campaign architecture & ad group themes
- Smart Bidding strategy (tCPA, tROAS, MaxConv)
- Conversion tracking & enhanced conversions
- Performance Max asset & signal strategy
Technical SEO Deep Dive
Crawl budget, JavaScript rendering, structured data, log file analysis and Core Web Vitals — the technical playbook for SEOs and developers.
- Server logs & crawl budget
- JS rendering & SSR strategies
- Structured data at scale
- CWV optimisation in production
GA4 + GTM in 21 Days
From GA4 setup to server-side tagging. Build a clean measurement framework you can actually use to make decisions.
- GA4 event taxonomy
- GTM containers & triggers
- Server-side tracking basics
- Looker Studio reporting
Built to be used, not just watched.
Self-paced video lessons
Short, focused videos you can watch on your schedule — with full transcripts.
Real templates & SOPs
Audit templates, campaign blueprints and SOPs you'll keep using long after the course.
Live Q&A sessions
Bi-weekly live calls where I review your real accounts and answer your questions.
Lifetime updates
Platforms change. Your course content keeps pace — every update is included.
Be the first to know.
Join the waitlist and get founding-member pricing, plus a free SEO checklist while you wait.